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Amazon makes huge jump in value as annual report on brands is dominated by tech companies

publish 2022-04-27,browse 6
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(Kantar Millward Brown Graphic)A report on the top brands in the world is dominated by tech companies, and Amazon is the biggest mover among them, with a 41-percent jump in brand value in the past year according to WPP and Kantar Millward Brown.With a value of $139.3 billion, Amazon ranks fourth among the top 10 in the 2017 BrandZ Top 100 Most Valuable Global Brands report, a 12-year-old study into brand value. Nine of those 10 companies are tech-related, with Google, Apple and Microsoft in the top three spots and Facebook, AT&T, Visa Payments, Tencent and IBM among the others.The value of technology companies, at $1.2 trillion, easily outpaced other categories such as retail, regional banks, fast food and others. In fact, of the seven companies listed as newcomers to the top 100, valued at $120.7 billion, six are tech companies: Xfinity (No. 23), YouTube( No. 65), Hewlett Packard (No. 76), Salesforce (No. 90), Netflix (No. 92), Snapchat (No. 93).

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