Netflix CEO on streaming battle: We’re like Starbucks, and Amazon is like Walmart

publish 2022-04-27,browse 60
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Netflix CEO Reed Hastings speaks at the Consumer Electronics Show in January. (GeekWire photo/Kevin Lisota)Here’s a streaming media analogy to wrap your head around: Netflix is like Starbucks, and Amazon is like Walmart.That’s what Netflix CEO Reed Hastings told CNBC Wednesday in regard to competing with Amazon in the streaming industry.Hastings was asked if Netflix wants to leverage its subscriber base for something other than the company’s core content offering. Netflix reported 98.75 million subscribers in its earnings report last month — up from 81.5 million last year — and just crossed the 100 million mark.

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