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Comcast Ventures leads $7M investment in marketing upstart Lytics - GeekWire

publish 2022-05-02,browse 3
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Lytics founders James McDermott and Aaron RaddonPortland-based Lytics, a marketing software startup that helps companies boost brand loyalty and increase conversion rates, raised $7 million in venture funding in a deal led by Comcast Ventures. Rembrandt Venture Partners and Voyager Capital also participated in the deal, bringing total funding to $9.2 million.Customers using the Lytics platform include Condé Nast, The Clymb, DIRECTV and Intel. The company says it uses data science, machine learning and predictive analytics to figure out the changing preferences of consumers, quickly pulling in customer data across mobile, social, email and the Web. The service starts at $1,500 per month.“Understanding how to use massive volumes of data to target audiences with relevant messages throughout the customer journey is one of the biggest challenges marketers face today,” said Andrew Jones, an industry analyst at Altimeter Group who was quoted in the release. “Marketers who implement technologies to effectively understand and reach consumers across Web, mobile, social and email will increase ROI, improve customer lifetime value and become market leaders in their industries.”

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